How to know you are correctly building a brand in a modern market? Well there are some keywords that can help you be a guide and also become a baseline to keep you on track. The first, customer-based brand equity, brand resonance, brand building, integrated marketing communications and lastly interactive marketing communications. These keywords will help you build and manage brands and dramatically change the marketing communications environment. Each section will help strengthen specific aspects of your brand and improve your overall market. In a breakdown they all work in sections to come together as one strong brand.

Leave a comment