PRODUCT AND BRAND… WHAT ARE THEY REALLY?

 When comparing a product or a brand there are a lot of factors to consider. They are not the same, that’s the first key point to understand. A product is anything you offer to a market for attention that might satisfy a need or want. As for a Brand it’s more of a name, term or symbol. Each of these are important for your brand management an each holds a great deal to be a successful Service provider. Each will need to be established to really move strongly with the management in your brand.